Image: N. Tukaj - CENTRAL POST OFFICE

ARCHITECTURE MATTERS AT THE UNIVERSITY OF SALFORD PRESENTS: 

Huriye Armağan Doğan, Architecture and Construction Institute Kaunas University of Technology, Lithuania 

Perception of cultural heritage: A Case Study of the Modern Movement 

Thursday, 11 March: 6-7:30pm [GMT] 

Memories are often shaped and prompted by verbal, written, or visual stimuli. Architecture also can form, solidify, and prompt memories of the city and its citizens. The perception of buildings is therefore linked with the potential of buildings to prompt memories. This talk introduces a method of analysis that seeks to understand the process of ‘Memory Formation’ and of perceptions, as both are essential to the role of buildings in the built environment.   

Qualitative surveys and eye-tracking experiments executed on the example of buildings of the Modern Movement can help in measuring the perception and assessment of facades. The applicability of this method is found in analysing the ways in which Modern Architecture is perceived by, for example, different age groups or by people from diverse cultural and social backgrounds, which can lead to a more informed perspective of built heritage and to an enhanced comprehension of its perception. 

Architecture Matters is facilitated via the BSc (Hons) course page at the University of Salford:  

https://eu.bbcollab.com/guest/bbbe516ae4474da28cd106aeab725aa7