We're looking for a couple of consultants ...

We are seeking help with two freelance briefs:

The Modernist Society (established Manchester 2009), raises awareness and appreciation of the architecture, urban environment and related Modern art and design of the twentieth century. We have successfully engaged with and built an appreciative (now national) audience and numerous collaborative partners to deliver events, walks, talks, tours, screenings, publications and exhibitions in a popular accessible style. We recognise that our capacity to fulfil the increasing demand for our high quality projects (including in other cities e.g. Sheffield, Birmingham, Liverpool) is limited and we seek to address this through implementation of a process funded by HLF Resilience.

We previously worked with cultural consultants to review activities, research and analyse a range of options for the future organisational model, including staffing, premises, fundraising, and income generation. This resulted in a plan that proposes how the Society can develop to create a more resilient, sustainable organisation with an achievable capacity for growth. This project will implement the recommendations of the study: developing key staff, diversifying funding, earning more income, strengthening the board to allow better strategic thinking, and developing a pool of skilled volunteers to expand activity. All of these elements will work towards securing the future of The Modernist Society. 

In addition we now seek two Freelance consultants to assist us with Audience development and marketing and Commercial/Sales Development

Freelance Brief 1 – Audience development and marketing

We’re looking for a creative person with solid experience of audience development and marketing in a cultural organisation to help us build the reach of our activities, award-winning publications and the market for our merchandise – currently prints, postcards, enamel badges, tote bags and t-shirts. 

We devise and deliver events, talks, tours, screenings and exhibitions and our quarterly magazine ‘The Modernist’ currently has a subscriber base of just 500 (plus individual sales of around 700 per issue). It is stocked in independent and gallery shops, including Tate Modern, RIBA, HOME and Foyles. We know there is much more scope for our events and activities, as well as for retail and subscriber sales but we need an expert to help us develop a strategy.

Last year our physical audience at events was over 1,200 people. They came to walks and talks, film screening, and magazine and publication launch events. We know a little about them but we want to better understand who our audience is, promote its engagement with all our activities and increase both the numbers and diversity of people we reach as audience.

We are looking for an experienced and expert person to work with us across a period of time to help us understand the potential of our audience, advise on how we should market events and publications, make an audience development and marketing plan and implement it.

Budget: 12 days @£250 per day

We need help with: 

Looking at our current audience and making a plan about how both how to increase engagement and to grow it in terms of numbers and diversity

Marketing all our activities and products

You’ll be:

An experienced audience development/ marketing professional either in your own business or in an organisation

Someone with a good understanding of the cultural/architecture/heritage space that we operate in and of working with a very limited development budget

Immediately ready to start with lots of ideas and contacts

Able to communicate well and work with a small board of Directors

Able to work from, or come to meetings in, our office in central Manchester

You’ll have:

A track record of this type of work, ideally in a cultural organisation

We are also engaging a freelance to help us with help us understand the potential of our products, advise on pricing and commerciality and distribution and we would like you to work closely with them. 

Freelance Brief 2 – Commercial/Sales Development

We’re looking for a creative person with solid experience of merchandising to help us build an income stream from our award-winning publications and our other merchandise – currently prints, postcards, enamel badges, tote bags and t-shirts. 

We often produce lovely new things that sell out straight away. We like the idea of a limited production run and making fresh new products but we feel we may be missing a trick in terms of developing a steady income stream for The Modernist through some staple products alongside these one-off projects.

We are looking for an experienced and expert person to work with us across a period of time to  help us understand the potential of our products, advise on pricing, commerciality and distribution , make a plan and implement it.

We have also recently relocated to a gallery shop space in Manchester’s Northern Quarter and we need to maximise commercial income from this space.

Budget: 12 days @£250 per day 

We need help with: 

Looking at the products we have, assessing their commerciality, and making a plan about how to sell them online, in our store and in other retail outlets.

Maximising use of our retail space

Visual merchandising

Pricing

Setting income targets and making a plan to achieve them.

Identifying markets and distribution

You’ll be:

An experienced marketing/merchandising professional either in your own business or in an organisation

Someone with a good understanding of the cultural/architecture/heritage space that we operate in and of working with a very limited development budget

Immediately ready to start with lots of ideas and contacts

Able to communicate well and work with a small board of Directors

Able to work from, or come to meetings in, our office in central Manchester

You’ll have:

A track record of this type of work, ideally in a cultural organisation

How to apply:

Please send a summary of how you intend to approach this work (2 sides A4) plus timescale and budget.

By email to info@modernist-society.org

Deadline for applications 14.08.19.

Shortlisted candidates will be invited to meet the team to outline their approach on 28.08.19.

Supported by the National Lottery Heritage Fund




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